Andrea Ranieri Palma
The development of a company's website represents a crossroads of fundamental importance for both brand growth and revenue.
Like any self-respecting decision, the evaluation of alternatives is vital so that the performance of the project meets the expectations placed in it.
For a company, its website represents an investment, more or less substantial as the case may be, and as such it must produce a return that makes sense in terms of cost-benefit ratio. Within this delicate equation, there are three main factors to take into account: Time, Cost and Purpose of the project.
In light of these considerations, many companies, in order to build their own website or web application, choose from do-it-yourself options that can be implemented on a wide range of CMS (Content Management System) available on the web. The **main motivations are the cheap cost and the speed with which it can be built and put online.
The most popular alternative among them is undoubtedly WordPress, which allows its customers to put a website online in a short time without the need** to write code (in most cases) and, therefore, to hire one or more developers. However, in today's business environment, one's website represents a business card to display to one's customers, and thus one of many useful tools to differentiate oneself from one's competitors.
In fact, the best companies and innovative start-ups continue to opt for a fully customized website design, planning in the smallest detail every graphic and especially functional aspect of it.
Below we will analyze the main advantages and disadvantages of a fully customized website, opposed to "do-it-yourself" alternatives built on CMS (Content Management System) platforms available online. ###Website developed from scratch (with custom CMS)
If you have any doubts, curiosity or further information regarding website development, the Fontoso Team is at your complete disposal. Contact us using the appropriate form in the Contact section. Translated with www.DeepL.com/Translator (free version)